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Affiliate attribution done right

Track every conversion, build trust with affiliates, and grow your affiliate program using first-party data (no cookies or redirects). Attribute every affiliate sale confidently.
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Refersion Attribution & First-Party Tracking

We drive growth

60k+

Registered Merchants

614k+

Orders Processed Daily

6.6m

Affiliates Managed

$366m

Affiliate Commissions Tracked

$2b

Affiliate Revenue Tracked

Is your affiliate attribution letting you down?

  • Affiliate tracking gaps leave blind spots and stall your growth
  • Payouts and commissions can’t be done with guesswork
  • When top affiliates don’t get credit they disengage and leave

    With Refersion you never have to lose track of an affiliate sale again

    Full-Funnel Affiliate Attribution + First-Party Tracking

    Ensure Timely and Fair Payments

    Every affiliate-driven sale is correctly attributed so that you pay the right commissions and can measure campaign ROI effectively.

    Future-Proof with First-Party Tracking

    By relying on first-party data (not third-party cookies), you capture every conversion. And you can keep doing so even if browser and privacy rules change.

    Maximize Conversions with Less Friction

    Referral links stay on your store’s domain and send customers straight to product or checkout so you get better conversions and clearer attribution.

    How our first-party attribution engine works

    We don’t rely on third-party cookies or redirects. Instead, we capture the click, session and sale using first-party data to give you accurate affiliate attribution in a privacy-first world.

    When a customer visits your site with an affiliate link here’s what happens:

    1. Refersion records that click for the affiliate and assigns a unique cart ID that relates to the customer’s shopping session.
    2. When the customer completes a purchase, the session/cart ID is matched to the order.
    3. The converted sale is instantly attributed to the correct partner.
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    Attribute every partner. From influencers to publishers & ambassadors

    Refersion captures each partner’s impact through referral links, coupon codes or email attribution so you can choose the best method for each one and know exactly which partner drove the sale.

    Clear attribution & accurate commissions build trust

    When every sale or lead is credited correctly, your affiliates feel valued. Accurate affiliate attribution builds trust and strengthens relationships, encouraging affiliates to continue promoting your products or services. Plus Refersion gives affiliates real-time visibility into their impact and earnings through transparent and easy-to-access reporting.

    Seamless affiliate attribution. No redirects or friction

    When a visitor clicks an affiliate link they go straight to your product or checkout. This friction-free journey enhances the user experience and improves conversion rates. It also means clearer attribution and credits your affiliate partners for their work.

    Get Started with Refersion Today!
    Refersion Data Insights & Privacy

    What You’ll Achieve With Accurate Affiliate Attribution

    • Eliminate missed or mis-attributed affiliate sales
    • Grow affiliate-driven revenue faster
    • Stay compliant with privacy regulations while tracking performance
    • Gather insights to optimize your affiliate program
    • Gain full visibility into partner impact and customer journeys
    Testimonial author - Oscar Diaz

    Not only is Refersion’s platform highly intuitive to use, but we’ve experienced consistently reliable tracking on both our end and for our affiliates. Over the three years we’ve been using Refersion, our affiliates have encountered minimal to no tracking issues, further strengthening our relationships with them.

    Oscar Diaz, Sobefy eCommerce’s Managing Director, Agency for DryEye Rescue
    Testimonial author - Nathan James

    “Thanks to Refersion, our affiliate traffic converts roughly five times higher than the remainder of our traffic. As our program has continued to grow, it now constitutes over 10 percent of our revenue.”

    Nathan James, CEO, Boardroom Socks
    Testimonial author - Leah Lapic

    “With a very lean team, Refersion’s automation has been invaluable to helping us scale our business. Being able to scale our ambassador program has empowered Fuego to connect and build relationships with dancers around the world!”

    Leah Lapic, Director of Marketing, Fuego

    Get more accurate attribution

    Setup your own account or schedule a call with our team and get your affiliate program up and running in no-time.

    Request a Demo

    Frequently Asked Questions About Affiliate Attribution

    What exactly is “affiliate attribution”?

    Affiliate attribution is the process of assigning credit for a sale or conversion to the correct partner who generated a referral click. Accurate attribution lets you pay the right people and measure your affiliate ROI.

    How does your first-party tracking compare to cookie tracking?

    Unlike traditional third-party cookie tracking, Refersion uses first-party data and session identifiers to match clicks to orders which improves data accuracy and leads to fewer missed conversions.

    Will this work if my checkout is off-site or uses another domain?

    In most cases yes. However, if your checkout redirects to a different subdomain or uses an external gateway, you’ll want to check compatibility. We provide full technical guidance to ensure your cart-ID matching works seamlessly.